How to promote your music on TikTok

Viewers decide almost instantly whether to keep watching. Give them a reason:

• Start mid-lyric, mid-story, or with the chorus — never a slow intro.
• Put text on screen immediately: "I wrote this after my band split up" beats silence.
• Face camera or performance footage outperforms static artwork for new artists.

One track can fuel weeks of content. Rotate through:

• A raw live take — phone audio is fine, authenticity wins.
• A lyric video of the strongest 15 seconds.
• The story behind the song, told in one take.
• A studio or writing-process snippet.
• A reaction or duet with another artist in your scene.

• Clip your catchiest 15 seconds as the official sound — that's what other creators will reuse.
• Reply to comments with video replies; each one is a new post featuring your track.
• When a video gets traction, post a follow-up the same week while the algorithm remembers you.

Views don't pay rent — followers and listeners do:

• One clear link in your bio, pointed at your newest release or your TuneCube tile.
• Say where to go next: "full song's on Spotify" or "link in bio to hear it".
• Pin your best-performing video so profile visitors see your strongest work first.

• 3-4 posts a week beats a burst of ten followed by silence.
• Batch-film on one day, edit and post across the week.
• Track what works: double down on the format that brings profile visits, not just views.