
How to promote your music on Spotify
Spotify growth comes from two places: the algorithm noticing your track, and people choosing to save it. Here's how to work both — without paying for fake streams.
1. Set up Spotify for Artists properly
- Claim your profile, add a current photo, a short bio and your social links.
- Use Artist Pick to pin your newest release or upcoming gig.
- Check your audience stats monthly — they tell you which cities and playlists actually deliver listeners.
2. Pitch every release to editorial
In Spotify for Artists you can pitch one unreleased track per release directly to Spotify's editorial team:
- Pitch at least 7 days before release day — earlier is better.
- Pitched tracks land on your followers' Release Radar automatically, even without editorial placement.
- Fill in every field: genre, mood, instruments and culture tags help editors place you.
3. Approach independent playlist curators
- Target small, genre-specific playlists — ten niche placements beat one big one.
- Personalise every message: mention a track on their playlist that sits next to yours.
- Never pay for "guaranteed placement" — legitimate curators don't sell spots, and bought streams can get your track removed.
4. Feed the algorithm what it rewards
Spotify's algorithm pushes tracks that people finish and save:
- Put your strongest track first everywhere you link — skips in the first 30 seconds hurt you.
- Ask listeners to save, not just stream — saves weigh heavily.
- Release consistently; a steady cadence keeps you in Release Radar and Discover Weekly rotation.
5. Send your social traffic to Spotify
- Every TikTok or Reel that features your track should say where the full song lives.
- Keep one reliable link in every bio — your newest release or your TuneCube tile, which plays your track in one tap.
- Pre-save campaigns before release day give the algorithm a strong first-week signal.
Put your music on the grid — free
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