How to promote your music

Every promotion tactic ends the same way: someone checks your profile. If that page doesn't convert, everything upstream is wasted effort.

• Pin your three strongest posts or reels — new visitors decide in seconds.
• One clear link in your bio: your newest track or your next gig.
• A recognisable profile picture — the same one everywhere, so fans spot you instantly.
• Your TuneCube tile doubles as a mini press kit: photo, track and contact in one tap.

TikTok and Instagram Reels are still the cheapest way to reach people who have never heard of you. You don't need to go viral — you need consistency.

• Hook in the first second: start mid-lyric, mid-story, or with the chorus.
• Post the same song five ways: live take, lyric video, the story behind it, a mash-up, a studio snippet.
• One strong 15-second section beats a full-length upload.
• When a video gets traction, post a follow-up the same week while the algorithm remembers you.

Our TikTok guide goes deeper on this.

• Pitch your track to Spotify's editorial team at least 7 days before release, from Spotify for Artists.
• Send unreleased tracks to small playlist curators and blogs in your genre — ten niche placements beat one big one.
• Keep a simple press kit ready: short bio, photo, links, your best track first.

More detail in our Spotify guide.

Growing alone is slow. The fastest independent artists grow together:

• Collaborate with artists at your level — a duet or feature swaps both audiences.
• Show up in the comments and live sessions of artists in your scene — visibility compounds.
• Share your TuneCube invite link: every artist who joins the grid earns you free tile time.

Most promotion is rented: a post lasts a day, an ad stops when the budget stops. A tile on the TuneCube grid is different — it sits on the 100×100 artist canvas, shows your picture to every visitor, links straight to your Instagram, and plays your track when someone taps it.

• Daily Superstar: one tile is crowned every day and spotlighted across the grid.
• A&R users browse the discovery feed — your tile works while you sleep.
• Track every visit and click from your artist portal.

• Buying followers or streams — platforms detect it, and fake numbers kill real reach.
• Ads before your profile converts — fix the landing page first, amplify second.
• "Guaranteed playlist placement" services — legitimate curators don't sell spots.

Rule of thumb: spend on things that keep working after you stop paying — good content, real relationships, and permanent placements.